Manager, Digital Conversion Rate Analytics
Company: Discover
Location: Elgin
Posted on: August 4, 2022
Job Description:
Discover. A brighter future.With us, you ll do meaningful work
from Day 1. Our collaborative culture is built on three core
behaviors: We Play to Win, We Get Better Every Day & We Succeed
Together. And we mean it we want you to grow and make a difference
at one of the world's leading digital banking and payments
companies. We value what makes you unique so that you have an
opportunity to shine. Come build your future, while being the
reason millions of people find a brighter financial future with
Discover.Job Description At Discover, be part of a culture where
diversity, teamwork and collaboration reign. Join a company that is
just as employee-focused as it is on its customers and is
consistently awarded for both. We re all about people, and our
employees are why Discover is a great place to work. Be the reason
we help millions of consumers build a brighter financial future and
achieve yours along the way with a rewarding career.Conversion rate
optimization analytics team within Discover focuses on credit card
acquisition digital funnel optimization to drive new customer
growth. This is a high impact and high visibility role, partnering
closely with Marketing, Technology, and Operations. It requires
experience, exposure and understanding of digital marketing,
conversion funnels, web analytics, web research, cookie-level data,
A/B testing, and customer path analysis. A successful candidate
will apply a well-thought-out analytical approach to solving
complex problems, will possess collaborative and influencing
skills. Culture-wise, will have pursuit of excellence, high
integrity, and bias for action and speed. Responsible for working
closely with management to execute analytical initiatives.
Responsible for providing thought leadership & strategic thinking
to solve business problems by leveraging techniques such as
segmentation, optimization, advanced analytics and machine
learning. This position will closely monitor performance metrics
and KPIs to ensure goals are met and course correct as
necessary.Responsibilities
- Apply statistical/ data science concepts such as clustering,
decision tree model, regression, Bayesian etc. to test significance
and consistency of patterns and segments to maximize card
booking.
- Web analytics, competitor research to identify experience
enhancement opportunities, shifts to customer needs, preferences,
changes to traffic patterns and latest industry trends.
- Expertise in Sql/SAS, experience in adobe analytics, python
desired.
- Provides thought leadership & strategic thinking to translate
business problem into analytical framework(s), and independently
recommend actions and provide business insights. Operates as a
subject matter expert on statistical analysis, test and design of
experiment, analysis methodology, modeling & application, and
financial impact analysis.
- Collaborates with cross-functional partners to understand their
business needs, formulate and complete end-to-end analysis that
includes data gathering, analysis, ongoing scaled deliverables and
presentations. Facilitate implementation of work product and ensure
accuracy. Establishes and maintains effective performance tracking;
identifies improvement opportunity, form hypothesis, propose,
design and implement tests to drive strategy enhancement and
optimization.
- Leads the development and implementation of advanced analytics
including customer segmentation, optimization, prescriptive
analytics and machine learning algorithm & recommendation to solve
business problems. Lead the development of Analytical capabilities
with the aim of creating long-term strategic data/analytics assets
for the company.
- Delivers effective presentations of findings and
recommendations to multiple levels of leadership, creating visual
displays of quantitative information.
- Develops and automates reports, iteratively build and prototype
dashboards to provide insights at scale, solving for analytical
needs.
- Consistently follows standard work processes and documentation
requirements. Recommends improvement to work processes to increase
efficiency while maintaining quality of work. Continuously improves
technical and leadership skills through training and
development.Minimum QualificationsAt a minimum, here s what we need
from you:
- Bachelor s Degree in Computer Science, Economics, Engineering,
Sciences or related field
- 6+ years of experience in Credit Risk, Fraud Risk, Marketing
Analytics, Optimization, Operations Analytics, Modeling/Data
Science or related fieldPreferred QualificationsIf we had our say,
we d also look for:
- Master s Degree in Business, Computer Science, Engineering,
Mathematics, Sciences or related field
- 4+ years of experience in Credit Risk, Fraud Risk, Marketing
Analytics, Optimization, Operations Analytics, Modeling/Data
Science or related field#RD-LIWhat are you waiting for? Apply
today!The same way we treat our employees is how we treat all
applicants with respect. Discover Financial Services is an equal
opportunity employer . We thrive on diversity & inclusion. You will
be treated fairly throughout our recruiting process and without
regard to race, color, religion, sex, sexual orientation, gender
identity, national origin, disability, or veteran status in
consideration for a career at Discover.
Keywords: Discover, Elgin , Manager, Digital Conversion Rate Analytics, Executive , Elgin, Illinois
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