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Senior Marketing Strategist

Company: OTTO Engineering, Inc.
Location: Carpentersville
Posted on: May 13, 2022

Job Description:

Senior Marketing Strategist

OTTO - designed, manufactured and precision tested, right here in the USA.OTTO's opportunity:Our Senior Marketing Strategist will lead and champion all marketing activities for OTTO's products business segment worldwide. The role has the primary responsibility to create, develop and execute marketing plans in line with OTTO's global and regional strategies to advance OTTO's brand awareness and market position and stimulate leads/opportunities ready for conversion. This position reports directly to the business unit's General Manager.Specifically, the Senior Marketing Strategist will:

  • Generate and lead marketing communications campaigns for new product launches, targeted market segments, branding opportunities, etc., that include collateral development, content marketing, and creation of communication campaigns:
    • Digital campaign development that targets and nurtures opportunities
    • Sales collateral and product documentation creation that improves sales and service effectiveness
    • Trade show participation and inclusion in industry events
    • PR creation and management including contributing to social media outlets
    • Develop a branding strategy that builds brand equity and awareness based on a consistent, and resonant message to the market.
    • Manage the Communications business's digital content on the OTTO's web site and beyond. Develop creative and compelling content across a variety of digital channels that increase brand awareness and visibility, drive lead generation and enhance audience engagement.
    • Create, execute, measure and report marketing and promotional activities designed to generate and cultivate leads.
    • Gather and analyze market information (customer, industry and competitor) to identify and quantify trends that contribute to increased differentiation of OTTO through continuing product and service development.
    • Provide support for trade shows and events.
    • Provide OTTO sales personnel, reps, distributors etc. with any training and/or sales tools on existing or new products.
    • Assist with other related duties as required or assigned.What you'll need to bring to the table:
      • Enthusiastic, resourceful, motivated and committed.
      • Bachelor's degree in Marketing, Communications, Business Administration or related field required.
      • Minimum 5 years of progressive experience in B2B Marketing, Product Management or similar discipline.
      • Outstanding oral and written communication skills, with an ability to distill technical information into clear customer communication.
      • Demonstrable technical proficiency in software tools such as Microsoft Office, Salesforce, Google Analytics and Social Media Platforms.
      • Outgoing and strong interpersonal skills, with recognized ability to proactively and quickly build and nurture relationships at all levels.
      • Capable of effectively managing priorities and time when provided multiple projects, of varying magnitude, with firm delivery dates.
      • Knowledge of B2B and B2C marketing principles, methods and techniques.
      • Experience of managing and motivating people.
      • Skill in budget preparation and financial management.
      • Ability to understand the company's sales tools including product design guides and technical applications.
      • Willingness for travel across North America (up to 10%).Desirable:
        • Master's degree preferred.
        • Experience within military, federal or law enforcement markets.
        • Technical Electronic Engineering understanding.OTTO's Benefits:
          • Medical Insurance
          • Dental Insurance
          • Vision Insurance
          • 401(k) with a company match
          • Tuition Assistance
          • Life Insurance Benefits
          • Competitive Pay
          • Profit Sharing Bonus
          • Paid Vacation and Holidays
          • Company Picnic
          • Holiday Party
          • AND numerous OTTO celebrations throughout the year!OTTO Engineering is an Equal Opportunity Employer: Disability/VeteranOTTO Engineering does not accept unsolicited resumes from third party recruiters, agencies, or similar organizations; any submissions will not be honored.

Keywords: OTTO Engineering, Inc., Elgin , Senior Marketing Strategist, Advertising , Carpentersville, Illinois

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