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Digital Marketing Specialist

Company: OSG USA, INC.
Location: Saint Charles
Posted on: November 22, 2021

Job Description:

OSG USA, INC. is a subsidiary of OSG Corporation in Toyokawa, Japan, and is a leading manufacturer of taps, endmills, drills, and indexable cutting tools. The company markets to industries including the automotive, aerospace, and medical field. The power of OSG lies in innovation and high-quality products to anticipate and provide complete solutions for all customers. The Digital Marketing Specialist is responsible for planning, developing and coordinating all social media, web, SEO/SEM efforts, and writing and publishing press releases to increase the value and performance of OSG brands and products. Candidate will oversee all Social Media campaigns which include but are not limited to: research, campaign & content creation, execution, monitoring and reporting. This individual is responsible for updating and maintaining the OSGTOOL.com website, including the digital catalog, with relevant up-to-date content that will motivate users as a primary source for information and decision making, including new and current products, maintenance, edits, and accuracy of all content. Responsibilities Maneuver digital marketing campaigns through all areas of the project life cycle Clearly understand and implement digital marketing campaigns which fit client needs Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Write and publishes press releases, newsletter communications, etc. for new products, programs, or other announcements and shares through appropriate channels. Administer and manage all website contents and products. Recommend web site improvements and develop budgets to support recommendations. Design, build, and maintain OSGs social media presence. Measure and report performance of all digital marketing campaigns and assesses against goals (ROI &KPIs.) Identifies social media trends and optimizes spend and performance based on insights. Brainstorm new and creative growth strategies through digital marketing. Create visual assets to support marketing campaigns Collaborate with internal teams to create landing pages and optimize user experience. Utilizes analytical skills to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Provides insights and perspectives for adoption of digital media where appropriate. Qualifications Bachelors degree in Marketing or related field or 2 years of digital marketing experience Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) Solid understanding of website and marketing analytic tools Experience with SEO and SEM Strong written, verbal and collaboration skills Experience with marketing video makers Experience with digital E-mail marketing programs Creative with experience in devising content to engage, inform and motivate customers Some travel required between our St. Charles and Bensenville, IL locations Preferred Knowledge with OBS studio a plus. Experience with digital photography and editing. Knowledge of Smartsheet Knowledge of cutting tool industry. Benefits: Comprehensive PPO health plan, including medical, dental and vision coverage Flexible Savings Account (for medical and dependent care) 401K program with full employer match up to 6% 10 paid holidays Up to 15 PTO days 3 Flex days Begin accruing vacation immediately Tuition reimbursement program Company Condo in Maui, available for use after one year of service Compensation: Salary + bonus Reports to: Director of Marketing Relocation assistance not available. Must reside in the Chicagoland area. We would welcome a chance to talk with you about becoming part of our team. Learn more about OSG USA, Inc. at www.osgtool.com.

Keywords: OSG USA, INC., Elgin , Digital Marketing Specialist, Advertising , Saint Charles, Illinois

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