Digital Marketing Specialist
Company: OSG USA, INC.
Location: Saint Charles
Posted on: November 22, 2021
OSG USA, INC. is a subsidiary of OSG Corporation in Toyokawa,
Japan, and is a leading manufacturer of taps, endmills, drills, and
indexable cutting tools. The company markets to industries
including the automotive, aerospace, and medical field. The power
of OSG lies in innovation and high-quality products to anticipate
and provide complete solutions for all customers. The Digital
Marketing Specialist is responsible for planning, developing and
coordinating all social media, web, SEO/SEM efforts, and writing
and publishing press releases to increase the value and performance
of OSG brands and products. Candidate will oversee all Social Media
campaigns which include but are not limited to: research, campaign
& content creation, execution, monitoring and reporting. This
individual is responsible for updating and maintaining the
OSGTOOL.com website, including the digital catalog, with relevant
up-to-date content that will motivate users as a primary source for
information and decision making, including new and current
products, maintenance, edits, and accuracy of all content.
Responsibilities Maneuver digital marketing campaigns through all
areas of the project life cycle Clearly understand and implement
digital marketing campaigns which fit client needs Plans and
executes all web, SEO/SEM, database marketing, email, social media,
and display advertising campaigns. Write and publishes press
releases, newsletter communications, etc. for new products,
programs, or other announcements and shares through appropriate
channels. Administer and manage all website contents and products.
Recommend web site improvements and develop budgets to support
recommendations. Design, build, and maintain OSGs social media
presence. Measure and report performance of all digital marketing
campaigns and assesses against goals (ROI &KPIs.) Identifies
social media trends and optimizes spend and performance based on
insights. Brainstorm new and creative growth strategies through
digital marketing. Create visual assets to support marketing
campaigns Collaborate with internal teams to create landing pages
and optimize user experience. Utilizes analytical skills to
evaluate end-to-end customer experience across multiple channels
and customer touch points. Identifies critical conversion points
and drop off points and optimizes user funnels. Collaborates with
agencies and other vendor partners. Provides insights and
perspectives for adoption of digital media where appropriate.
Qualifications Bachelors degree in Marketing or related field or 2
years of digital marketing experience Fluency in Microsoft Office
suite (Outlook, Excel, Word, PowerPoint, etc.) Solid understanding
of website and marketing analytic tools Experience with SEO and SEM
Strong written, verbal and collaboration skills Experience with
marketing video makers Experience with digital E-mail marketing
programs Creative with experience in devising content to engage,
inform and motivate customers Some travel required between our St.
Charles and Bensenville, IL locations Preferred Knowledge with OBS
studio a plus. Experience with digital photography and editing.
Knowledge of Smartsheet Knowledge of cutting tool industry.
Benefits: Comprehensive PPO health plan, including medical, dental
and vision coverage Flexible Savings Account (for medical and
dependent care) 401K program with full employer match up to 6% 10
paid holidays Up to 15 PTO days 3 Flex days Begin accruing vacation
immediately Tuition reimbursement program Company Condo in Maui,
available for use after one year of service Compensation: Salary +
bonus Reports to: Director of Marketing Relocation assistance not
available. Must reside in the Chicagoland area. We would welcome a
chance to talk with you about becoming part of our team. Learn more
about OSG USA, Inc. at www.osgtool.com.
Keywords: OSG USA, INC., Elgin , Digital Marketing Specialist, Advertising , Saint Charles, Illinois
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