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Associate Director Marketing-Remote

Company: Pearson
Location: Elgin
Posted on: April 10, 2021

Job Description:

Description At Pearson, we're committed to a world that's always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it's one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology - and each other to surpass these boundaries - we create seeds of learning that become the catalyst for the world's innovations, personal and global, large and small. This position preferred location is Chandler Arizona, or REMOTE in specific locations The Associate Director Marketing Communications is responsible for providing world-class marketing services for prospective and existing Academic Partners. The SMC may develop or work with various internal/external teams to identify, manage, and deliver services such as:

  • the design & deployment of partner opportunities, account management, marketing strategy, messaging, creative, project and identity management. The SMC utilizes strong marketing and communications skills & services to optimize partner relationships to exceed results. Experienced in Marketing Cloud and Salesforce platforms Leverage learner and market research to help impact how the learner journeys and amplify opportunities for post-RFI conversion. Ensure consistent and on brand communication with prospective learners with reliance on analytics to refine learner communications and learner journey and content development. Drive long-term growth for the partner through innovative, impactful and scalable lifecycle communications. Plan, build, and execute scalable, predictable and repeatable lifecycle programs that achieve growth targets while improving student retention. Experience managing a loyalty program preferred. Work at the strategic level to define media strategies to drive growth across all mediums including traditional, digital, and organic. Leverage both direct reports and matrixed capabilities in media channels and analytics to accomplish goals. Harness technology for programmatic personalization at scale, utilizing APIs, machine-learning models and behavioral data to improve customer relevancy and enrollment Experience in email or performance marketing with an emphasis on personalization and experimentation, with the ability to learn new technologies, products, or systems quickly. Robust analytical skills - quickly digesting large amounts of data, identifying trends and pursuing the right questions to take action The SMC may be allocated to focus on a particular component of the marketing life cycle and or service. Recognizes when a decision is needed for problem solving, analyzes the situation and makes independent recommendations and decisions. Manages communications projects for various components of the marketing life cycle or services. Prepares & presents materials/findings both internally and externally for the marketing communications area he or she supports. Provides Academic Partner insights and strategies which help enable internal & external teams deliver results that exceed objectives Creates buy in from multiple constituents in a collaborative cross-functional environment Hires, coaches and develops high-performing teams Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. Qualifications General Qualifications 4-year degree from an accredited institution in Marketing, Business Administration or related field, OR appropriate combination of education and significant experience Minimum of 5 years' experience in marketing, account management or a related field with proven ability to provide specific experience in the following areas: Management across large and diverse teams with extensive experience in the following areas: Initiating and managing large scale and complex projects across numerous cross functional and central marketing teams. Extensive experience in planning and project management of multi-channel and multi-audience asset development. Diversified background with specific knowledge of Pearson Online Learning Services team structure and process to adeptly leverage internal resources to guide optimum collaboration (RS, IT, Creative, Copy, Conversion, all Media Channels, etc.) Excellent strategic problem solving skills to guide team discussion and problem solving with consideration of multiple factors and stakeholders Outstanding intrapersonal skills with a high degree of maturity and professionalism Customer service orientation with specific experience in handling high-profile, high-demand, senior level Academic Partners. Primary Location : US-AZ-Chandler If you are a qualified individual with a disability and are unable or limited in your ability to use or access this site as a result of your disability, you may request reasonable accommodations by emailing ppsmhr@pearson.com . Please follow the links to "EEO is The Law" , which describes the Federal laws prohibiting job discrimination based on race, color, sex, national origin, religion, age, equal pay, disability or genetic information, and the "EEO is the Law Supplement" which has additional information for Federal Contractors. The Pay Transparency Nondiscrimination Provision provides applicants and employees notice that Pearson will not discriminate against them for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co-workers. Pearson is an Equal Opportunity and Affirmative Action Employer and a member of E-Verify. All qualified applicants, including minorities, women, protected veterans, and individuals with disabilities are encouraged to apply. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and/or expression, genetic information, disability status, veteran status, national origin or any other characteristic protected by law.

Keywords: Pearson, Elgin , Associate Director Marketing-Remote, Advertising , Elgin, Illinois

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